Our Story

Rose Naftalin


When Rose Naftalin opened a small deli and bakery in Portland, Oregon

Rose's Neon SignIn 1956, Rose Naftalin opened a small deli and bakery bearing her name on NW 23rd Avenue. By the time Rose retired in 1967, the operation was flourishing and had evolved into a well-established Portland landmark, famous as the place for authentic kosher-style deli fare, fantastic pastries, desserts and cakes.

Sadly, there is no longer a Rose’s on NW 23rd Avenue, and while several other restaurants bearing the Rose’s name have come and gone over the years, Rose’s Deli, located at the Wells Fargo Center, in the heart of downtown Portland’s financial district, continues to flourish. Family owned and operated, with a direct connection to the original Rose’s for more than 25 years, we are dedicated to continuing the legacy of the original Rose’s, as reflected in our Deli menu format, which features many items inspired by the original recipes including the ‘world famous’ Reuben, giant gourmet deli sandwiches, fresh bagels, homemade soups, and mouth watering European-style pastries and desserts.


America's Great Delis

Roses Nocciollette Recipe

Rose’s Deli has been included in the prestigious “America’s Great Delis” Recipes and Traditions from Coast to Coast by Sheryll Bellman. The publication features such deli giants as Nate ‘n Al’s Delicatessen of Beverly Hills and Shapiro’s in Southern Indianapolis. Along with a brief history of each deli there are also featured recipes.  You will find Rose’s Deli Nocciollette (Hazelnut Biscuits) along with Egg Custard, Chopped Chicken Liver, Matzo Balls, and more.

View Our Daily Specials

Each day we feature specials sure to please.  Salads, Sandwiches, Soups and more.  Let us know your favorites.